Rinkoo, a synonym for pretty woman, is literally a home grown ethnic wear brand, started by Mr. Damji Shah in Bombay. This city they say is a place where the roads are paved with gold. the lure of the big city beckoned and Mr. Damji shah came to bombay in 1981, to chase his dream, like so many millions. Mr. Dam ji Shah began on his joinery to became aan entrepreneur, by working as a sales person at store.